MORE THAN GAME
To re-introduce the WNBA to the world, we launched “More Than Game”, a platform that celebrates all the layers of these incredible athletes and that showcases them for what they are. It’s a representation of sisterhood, tenacity, talent, and all-around badassery. A celebration of a league of “more”. ‘Cause girls is players too!
Agency: BBH USA
AD: Sofia Gahn
CDs: Amy Travis, Tescia Deak
ECDs: Estefanio Holtz, Kasia Canning
@wnba
We also created a TikTok series for the WNBA where we asked
A’ja Wilson to define a few basketball slang words.
(peak moment for me was asking A’ja these questions)
