Make It
For You

In TikTok’s latest campaign for new users, we decided to go an unconventional route. Instead of using TikTok pros to teach new users how to maximize their time on the app and make their For You page “For Them”, we tapped a brand new user herself: Eva Mendes. Eva navigates her For You page, learning a few new tricks along the way.

Agency: AKQA Bloom
SR AD: Sera Takata
ECD: Renato Zandoná