A collection of work done on contract at Youtube’s internal creative agency, the Creative Studio.
From Youtube to Coachella
From Youtube to Coachella is an original concept created for Youtube’s social channels. The idea is to highlight and celebrate artists as they have gone from their early uploads on Youtube, to performing on music’s biggest stage this year: Coachella. It’s an original series that can live on through the years, showing how Youtube is the place where some of music’s biggest names start their careers.
To promote the Music Video Remix feature on Shorts, we remixed Denial is a River by Doechii with the help of popular creator Lyanna Kea. We highlighted the Collab feature, and created an original concept for the video where Lyanna took on the role of Doechii’s “bff”, the voice heard throughout the music video.
