When You Graduate, They Graduate.

There are currently 34 million Americans who don’t have a high school diploma. That means that for 34 million people, opportunities are limited. In partnership with The Dollar General Literacy Foundation, we helped The Ad Council launch a new iteration of their “Finish Your Diploma” campaign. Only this time, we wanted to make it all about the people they’re doing it for beyond themselves - their kids. Because When you Graduate, They Graduate.

* We filmed with real families with parents who are recent high school grads!

Agency: BBH USA
AD: Sofia Coelho
CDs: Yohan Daver & Sapna Ahluwalia